Collection of personal data

Amethyst UK processes personal data about contacts (e.g. existing clients, partners and individuals associated with them).

The collection of personal data about contacts may include name, employer name, contact title, phone, email and other business contact details. In addition, Amethyst may collect data from Amethyst email (sender name, recipient name, date and time) and calendar (organiser name, participant name, date and time of event).

Use of personal data

Personal data relating to business contacts may be visible to and used by Amethyst users and may be used for the following purposes:

  • Administering, managing and developing our businesses and services
  • Providing information about us and our range of services*
  • Making contact information available to Amethyst users
  • Identifying clients/contacts with similar needs
  • Describing the nature of a contact’s relationship with Amethyst

*We undertake marketing and communications to promote awareness of the Gamma Knife Radiosurgery service and the referral and patients pathways to healthcare professionals which include updates, case studies, other relevant documentation and invitation to events.

Amethyst does not sell or otherwise release personal data to third parties for the purpose of allowing them to market their products and services without consent from individuals to do so.

Personal data will be retained for as long as it is necessary for the purposes set out above (e.g. for as long as we have, or need to keep a record of, a relationship with a business contact).

Legal grounds

Our having an appropriate business need to use your information which does not overly prejudice you